PORTFOLIO

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CMYK and Pantone colors

simple and logical color

COMPANY OVERVIEW

Simple and Logical is offering you realization of your visual identity that can include not only logotype solutions but elements of a visual communication or overall solution of visual standards.

 

Highest quality solutions of your visual standards ultimately provides expansion in the number of partners and clients, conquering new markets and expansion of business activities. First condition for success is a quality of products and services but without proper presentation in public your enterprise will not go beyond existing frames.

 

This is why I want to encourage you to address us with confidence and to provide yourself a quality presentation in public, regardless of your activities or company size. Your pleasure and success shall be our greatest reward.

Simple and logical studio offers you package arrangements for any kind of business activities and for all situations that require a touch of design. We believe that logo-designs must be simple, passionate, professional and memorable. Behind the name Simple and logical there is a long tradition, more than 15 years of work and hundreds of successful design solutions.

 

If you decide to entrust me with your problem, I will provide a simple and logical solution, with passion and experience that has only grown over the years. We are a professional design company that has kept its simplicity at the core. There is no mystification of our work, there is no hidden meanings. There is only beauty of logic and truth.

 

 

 

 

 WELCOME TO OUR DESIGN SIMPLE AND LOGICAL

 

 

 

 

 

Creativity is more than just being different. Anybody can plan weird; that’s easy.

What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.

Everything should be made as simple as possible, but not simpler. Simple And Logical

SERVICES

SOME OF THE SERVICES WE OFFER

LOGO DESIGN

Logotype represents a visual presentation of a bussiness identity on the information market.

VISUAL IDENTITY

Visual identity is a sum of impresions that clients have on their minds about your company.

VISUAL STANDARDS

Visual standards are sign, logotype, defined mode of use and aplication(press, internet, objects, vehicles…)

TYPOGRAPHY

Typography is an artistic technique for a letter design. By using the design and these two techniques, we can deliver a message.

PHOTOGRAPHY

WEB DESIGN

3D VISUALIZATIONS

VIDEOGRAPHY

VIRTUAL360


  • 853 PROJECTS

  • 658 LOGOTYPES
  • 21 YEARS EXPERIENCE
  • 8395 COFFEES

SHORT STORY ABOUT COLORS AND TYPOGRAPHY COLOR

COLOR

Color plays a significant role in creation of an opinion about a product, regardless is it a  computer, ice-cream, T-shirt or web-page. Right and careful selection of colors is very important, because different colors are transmitting different signals. Beside selection, it’s also important to determine contrasts and arrangement of colors on a web-page. Exaggeration shall present your page as thoughtless and it can drive away your potential clients and users. Naturally, there are some divergences from this rule,e. g. web pages for children are perfect for experiments with colors, but within the  limits of good taste. In next articles I will go through some basic colors and their characteristics .

 

 

White

White rests eyes and it’s used in minimalist styles. White is most common used as a base for a black text that creates a strong contrast. White is very underestimated in the world of design, because amateurs and design-costumers concidering it as boring. Black is very strong and ecologically acceptable(low consumption  of computer screen). It is often compared with death, menace, self-confidence, authority, elegance, seriousness, illegal activities, formality and strength. Domination of a black and white shall emphasize the effect of other colors that are used on your web-page.

If used with measure, grey can be very elegant. It represents technology and future and it was very popular in the late nineties. Grey is also neutral and that’s why it is suitable for background of a page. In that case, user is not distracted with background, which is in most cases irrelevant and purely aesthetic.

Blue

Blue is very commonly used in web-design and you can not make mistake with it. It represents confidence, professionalism and it calms down. It can be used in variety of themes; patriotism, joy, elegance or depression. Beside the fact they were underlined, page links were originally in blue.

 

Yellow

Yellow is rarely used in web-design and even more rarely for filling big surfaces. It is a summertime color and it represents nature, warm, fun, inspiration, energy, sun, happiness, joy, hope, relaxation and etc. It is interesting that yellow, in context with other colors, has many meanings. In combination with black, it becomes aggressive and. In combination with red it represents something evil and diabolic.

Green

Green has replaced grey in design and it has very extensive use nowadays. It is a springtime color and it  represents nature, money, wealth, family mood, freshness, happiness, creativity, peace, life, etc. Beside the blue, most commonly used color.

 

Red

Red is extremely emotional. It has a wide span of meanings; from love and courage to danger and evil. For some people it represents victory. In web-design, red is used for banishment, prohibition and for some important definitions and explanations. It represents Christmas-time and stability, strength, warm, fire, blood, heart, emotions, sainthood, menace, hell, rage, respect, aggression, high energy, communism, passion and St. Valentine’s Day.

Typography

Typography is a term that can be defined in many ways. Most commonly is defined as a science of letters or the art of use of typographic letters. It is a skill of composing, creating, shaping and functional use of letters. Nevertheless, main goal of typography is to find most effective method of perpetual use of typographic material(leaden and digital symbols). Some of the definitions are: ” Art of selection of an appropriate letter for certain project, its organisation in a direction to realize a most effective communication and to be pleasing to the eye.”; “The art/discipline about influence of a text, especially printed text, against the reader.”

Orange

Orange is a combination of red and yellow, so it is not as strong as red, but it still bears energy and strength of yellow. That makes orange very flexible. This color is firmly connected with the haloween holiday because it is a color of fire and pumpkins. It is also concidered as an autumn color. Orange represents sun, friendship, energy, earth, warm, fire, luxury and sociality.

  • Davor Visković

    Lead designer

  • Marina Visković

    Designer

CONTACT FORM

  • E-Mail

    simple.and.logical@gmail.com

  • Address

    Prilaz Gjure Deželića 89, Zagreb, Croatia

  • Phone

    +385 95 852 11 11